Insurance with heart, built on experience and community.

Life has a way of showing us what truly matters. At Cherished Assurance, our mission was born from real experiences, real families, and the lessons learned from working on the frontlines of care.

Our Story

Meet Ikeeta — Your Licensed North Carolina Life Insurance Agent


Before becoming an agent, I spent over 15 years as a Certified Nursing Assistant (CNA), traveling to hospitals, assisted living facilities, rehabilitation centers, and private homes. I saw the reality of what happens when families aren’t prepared for the unexpected—when illness strikes, or when life ends without a plan in place.

I’ve cared for countless seniors in heartbreaking conditions, many living their final days in overcrowded nursing facilities because they couldn’t afford better options. The truth is, getting sick might not happen to all of us—but unfortunately, death will. And what we do now determines how peacefully our loved ones live later.

My own family wasn’t spared from this reality. When my father became ill, my mother had to let his life insurance policy lapse because she simply couldn’t afford the premiums. When he passed, we lost not only a beloved father but also nearly half a million dollars in benefits that could’ve changed our lives forever. That loss became my wake-up call.

Years later, through Cherished Homecare, I’ve witnessed again how finances often dictate the quality of care families receive. We’ve had to turn away clients or discontinue services because they couldn’t afford the help they desperately needed. Those moments never got easier—they fueled my purpose.

That’s why I founded Cherished Assurance—to help families protect what truly matters before it’s too late. My mission is to make life insurance easy to understand, affordable to access, and rooted in compassion. I don’t just sell policies; I teach families how to safeguard their futures with dignity, so they never face what my family—and so many others—had to endure.

35+

Education First

Because knowledge is the foundation of peace of mind.

50%

Transparency

No hidden agendas, no pressure—just clarity.

900+

Community Care

Every policy supports outreach programs that serve seniors, families, and youth in need.

Credibility & Affiliations

Licensed NC Life & Health Agent (#_________)

PHP Agency Licensed Agent

E&O Insured

Partnered with A+ rated carriers

Member of the Cherished Family of Services (Homecare, CPR, Transport, Assurance)

Our Journey Towards Excellence and Innovation

Cherished Enterprise is more than a collection of businesses — it’s a movement rooted in compassion, excellence, and purpose. Built on a foundation of firsthand experience in healthcare and community service, the Cherished brand was created to meet people where they are in life — physically, emotionally, and financially. From caregiving to CPR training, from reliable transportation to life insurance protection, each branch of the Cherished family works together to provide holistic care that honors dignity, promotes education, and strengthens community resilience.

What began as one woman’s mission to help others live and age with grace has evolved into a multifaceted enterprise serving North Carolina and beyond. Every service under the Cherished umbrella — Cherished Homecare, Cherished CPR, Cherished Transport Solutions, and Cherished Assurance — shares one powerful goal: to make care and security accessible to all. The enterprise stands as a symbol of innovation, empathy, and legacy — proving that business can be both heart-led and impactful.

Image

2011 – The Beginning: A Traveling CNA with Purpose

Ikeeta began her journey as a Certified Nursing Assistant, traveling across North Carolina to hospitals, rehabilitation centers, and private homes.

These experiences revealed the emotional and financial struggles families face when long-term care or final arrangements aren’t planned ahead.

The foundation for everything “Cherished” was born from compassion, firsthand experience, and a desire to create better solutions.

Image

2020 – Empowering Safety: Cherished CPR

After witnessing emergencies where families and caregivers lacked confidence in lifesaving skills, Ikeeta launched Cherished CPR.

The goal: teach CPR and First Aid with warmth, accessibility, and community spirit.

What began as a small local program grew into a trusted training brand focused on empowerment and preparedness.

Image

2021 – Caring with Compassion: Cherished Homecare

Drawing from over a decade in healthcare, Cherished Homecare was founded to restore compassion and dignity to in-home care.

The agency grew quickly, known for its personal touch, integrity, and client advocacy.

This branch solidified the “Cherished” reputation as a name families could trust.

Image

2025 – Protecting Legacies: Cherished Assurance

Out of years of caregiving and personal loss came the inspiration for Cherished Assurance.

Built to help families prepare for the future with affordable life insurance and financial education.

Rooted in Noot’s mission: to ensure no family has to face financial hardship when life takes its final turn.

Ready to protect your tomorrow?

Let’s create a plan that fits your life and secures your legacy.

provides reliable life insurance solutions to safeguard your loved ones' financial security. Learn more today.

Links

Terms of Use

Privacy Policy

Cookie Policy

Address:

© 2024 . All rights reserved.